SuS 2024 brochure public (1) - Flipbook - Page 29
Public service broadcasting in minority languages: Examples from Spain
and the UK
Craig Willis
Wednesday 28 Aug | 11:30-13:00
Building upon the morning lecture, this session will provide empirical examples minority
language media outlets in five linguistic spheres; Basque, Catalan and Galician in Spain, plus
Scottish Gaelic and Welsh in the UK. Focus will be placed on the role of public service
broadcasters and their role in language policy as institutions providing a service to minority
language communities but also in assisting with language normalisation for both the
community and the non-speakers. An historical development of the broadcasters since their
creation in the 1980s provides a backdrop to further discussion on the current-day
situations including how such broadcasters are adapting to changing media trends such as
the increased presence of TikTok in the media sphere. A particular focus on the role of
public service broadcasting as an actor across linguistic communities demonstrates the
importance of non-speakers (from the broadcaster’s perspective) as an audience group.
Visit to Új Szó
Wednesday 28 Aug | 14:30-15:30
Participants will be given the chance to visit a minority language media outlet, the
Hungarian language newspaper in Slovakia. Új Szó was founded in 1948 and thus has a long
history as an outlet operating for a minority community.
Discussion – MLM and digital platforms
Edita Slezáková, Elin Haf Gruffydd Jones, Jakob Volgger
Moderated by Craig Willis
Wednesday 28 Aug | 15:30-16:30
Following the introduction to Új Szó, a panel discussion will focus on minority language
media and digital platforms, looking at the convergence between traditional media outlets
and social media platforms such as Facebook and Twitter/X but also Instagram and TikTok.
Input will be provided by expert scholars and practitioners with first-hand experience of
these challenges, aiming to discuss how news outlets and broadcasters can continue to
reach different audience segments in an ever-changing media sphere. Particular focus will
be placed on younger audiences who – according to data – have almost entirely abandoned
traditional media habits such as watching linear television or reading newspapers.
Visit to Forum Minority Research Institute & discussion on Hungarian
language rights
Thursday 29 Aug | 11:00-13:00
We will visit the Forum Minority Research Institute for an insightful discussion on Hungarian
language rights in Slovakia. The session will provide an overview of the Institute's work,
offering a closer look at the everyday challenges faced by the Hungarian minority in
Slovakia. Key topics will include the current situation regarding language rights,
highlighting both positive practices and ongoing difficulties. Participants will gain a deeper
understanding of the life of the Hungarian minority, exploring real-world examples of how
language rights are navigated and implemented in the country.
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